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Research papers

A global method, a local approach

This paper aims to demonstrate that by looking at the particularly Japanese factors influencing the focus group dynamic and circumstances, the Japanese focus group can become a more useful and even stimulating methodology.This paper will argue that...

Catalogue: Asia Pacific 2008
Author: Drago Djourov
Company: Flamingo
April 9, 2008
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Citation

Djourov, D. (2008a, April 09). A global method, a local approach. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-global-method-a-local-approach


Research papers

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008
Authors: Anjali Puri, Ruchika Gupta
Company: Nielsen
April 9, 2008
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Citation

Puri and Gupta (2008a, April 09). From bullock carts to techno toys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-bullock-carts-to-techno-toys


Research papers

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008
Authors: Ray Poynter, John Shanahan, Jason Ho
Company: Colmar Brunton
April 9, 2008
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Citation

Poynter, Shanahan and Ho (2008a, April 09). Homogeneity or heterogeneity?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/homogeneity-or-heterogeneity-


Research papers

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008
Author: Dheeraj Sinha
April 9, 2008
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Citation

Sinha, D. (2008a, April 09). Three generations, one big market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/three-generations-one-big-market


Research papers

Image subjectivities

China's online population is on the brink of overtaking the United States as the largest in the world. Growing at six million users a month (10 times the pace of US internet growth), China's internet users, who are predominately of a young age, will...

Catalogue: Asia Pacific 2008
Authors: Jerry Clode, Jim Poppelwell
Company: Anovax Marketing & Research Consultants
April 9, 2008
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Citation

Clode and Poppelwell (2008a, April 09). Image subjectivities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/image-subjectivities


Research papers

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008
Authors: Ian Stewart, Graham Saxton
Company: Viacom International Media Networks
April 9, 2008
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Citation

Stewart and Saxton (2008a, April 09). Circuits of cool. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/circuits-of-cool


Research papers

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008
Authors: Duncan Dodds, John Coll, Radhecka Roy
Company: Ipsos MRBI
April 9, 2008
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Citation

Dodds, Coll and Roy (2008a, April 09). Me-Dia or You_Dia?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/me-dia-or-you-dia-